The numbers behind the headline.
The $99 WOF and service ad drove nearly half of all bookings, at the lowest cost of any ad this month.
People who viewed a quote and didn't book came back and booked after seeing the reminder ads.
We'll put more behind the WOF creative that's winning, test a midweek servicing offer to fill the quiet days, and keep the reminder audience warm. On this trajectory April should comfortably pass 220 bookings.
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