Meta Ads report · September 2026

Hi Gordon, here is your September report, ready for you to look through.

128 enquiries in September, 18 more than August

Each enquiry cost $14.45, down from $17.30 in August, on $1,849.60 of ad spend.

Your best sellers led the way. The ads for the bags and belts brought in 61 of the 128 enquiries, and the new season leather ads brought in another 42.

We ran three campaigns across Facebook and Instagram: one for your best selling bags and belts, one for the new season leather, and one to put James Gordon in front of more people nearby.

More people saw James Gordon this month, and more of them got in touch.

Week 4 was the busiest, with 38 enquiries in seven days.

By the numbers

New leads
128
calls + form enquiries
People reached
142,800
unique accounts
Lead rate
4.2%
up from 3.5%
Cost per lead
$14.45
down from $17.30

What this was worth

$9,600
Estimated closed revenue
5.2x
Return on $1,849.60 spent

128 new leads at an average value of $150, with 50% closing, is $9,600 in estimated closed revenue. That is a 5.2 times return on the $1,849.60 spent, as Meta reports it.

128 new leads × 50% close rate × $150 average value ÷ $1,849.60 spend

Based on the average value and close rate set for this client, not on recorded sales.

The detail behind the numbers

Exhibit
Enquiries per week
Instagram Feed took 35% of the spend
By placement, September 2026. Ranked by spend.
Instagram Feed
$648
Facebook Feed
$520
Instagram Stories
$430
Facebook Reels
$252

Source: Meta Ads data.

From 299,880 impressions to 128 leads

Source: Meta Ads data.

Top ads

Top creatives of the month
The top 3 of the 14 ads that ran this month, ranked by new leads.
Meta credits each result to one ad, usually the last one the person clicked, so other ads may have helped along the way.
Most new leadsRanked 1 of 14 ads4:5 image
James GordonSponsored

Back to work with a bag that only gets better with age. Our buffalo leather satchel takes a 15 inch laptop, your lunch and a spare jersey, with solid brass buckles and a padded strap for the commute. Free shipping anywhere in New Zealand.

Buffalo leather satchel
jamesgordon.co.nzThe buffalo leather satchelFree shipping New Zealand wide
Shop now
Buffalo leather satchel
Launched 2 Sep 2026
Results for September 2026
61new leads
48% of all new leads
Cost per lead
$10.86
Spend
$662.40
CTR
1.92%

Cost per lead 25% below the average across all ads.

Spread across placements, led by Instagram Feed
  • Instagram Feed 44%
  • Facebook Feed 38%
  • Instagram Stories 10%
Most new leads came from Facebook Feed
Ranked 2 of 14 ads9:16 image
Work and travel story
James Gordon Sponsored

Work and travel bags in full grain leather, shipped free New Zealand wide.

Shop now
Work and travel story
Running since 14 Jul, 2 months
Results for September 2026
42new leads
33% of all new leads
Cost per lead
$11.85
Spend
$497.70
CTR
1.41%

Cost per lead 18% below the average across all ads.

Mostly Instagram Stories
  • Instagram Stories 58%
  • Facebook Stories 21%
  • Instagram Reels 15%
Ranked 3 of 14 adsCarousel, 5 cards
James GordonSponsored

A proper leather bag shouldn't have to cost the earth. Swipe through five of our favourites, from the everyday satchel to the weekender, all in full grain buffalo leather.

A proper leather bag carousel1 of 5
jamesgordon.co.nzFind your bagMade to last, priced fairly
Learn more
A proper leather bag carousel
Launched 16 Sep 2026
Results for September 2026
25new leads
20% of all new leads
Cost per lead
$15.66
Spend
$391.50
CTR
1.12%
Mostly Instagram Feed
  • Instagram Feed 51%
  • Facebook Feed 41%
  • Audience Network 8%
Most new leads came from Facebook Feed

In closing

That is the month in full

That is the whole of September. If anything raises a question, just reply and let us know.

Cheers,James
Prepared by Fusion Marketing · September 2026

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Gordon, James Gordon
Great to see the enquiries climbing. Can we put more into the bags and belts campaign next month?
2026-09-29 09:14
Fusion Marketing
Thanks Gordon, really pleased it is landing well. Let us know a good time and we will talk through the options for next month together.
2026-09-29 11:02