Report styles
The same numbers, thirteen different looks. You pick the report type, then pick the style that fits the client and the story. Here is what each one actually means, and when to reach for it. Every style adopts your client's brand colour.
When one result is the whole story — a record ROAS, the best month yet — Spotlight makes that one number enormous, front and centre, with the supporting proof stacked underneath. The client sees the win before they read a word.
For the client who loves the numbers. A tidy grid of every metric that matters, a chart, and the breakdowns — everything visible at a glance, nothing buried three scrolls down.
Reads like a magazine feature. The writing leads — what you did, what it means, what's next — with the key numbers running quietly alongside as a rail. Best when the story matters more than the stats.
Sales-page energy. Every result becomes a proof point — a bold claim, then the number that proves it — stacked down the page. Built to make the value impossible to miss.
The improvement story, made obvious. This period against the last, side by side, with the wins called out. Perfect for the renewal conversation, when you need to show you're moving the needle.
One calm page, no scrolling, boardroom-ready. The tight summary, four headline numbers, and one clear next step. For the owner who wants the whole month in ten seconds.
The month as a front page. A broadsheet masthead, a lead headline, and the results in columns, laid out like a story worth reading. For the client who enjoys some gravitas with their numbers.
Short, direct, internal. The result up top, the reasoning underneath, the way you would brief a colleague who is busy. No decoration, just the point and what to do about it.
Precise and modernist. A strict grid, generous space, and the numbers doing the talking. For the client with taste who wants nothing standing between them and the data.
A console readout. The month printed like a command line result, monospaced and exact. A distinctive look for developer led shops and performance buyers who like their data raw.
The month as a vivid timeline, milestone by milestone. Each beat of the period reveals in sequence down an animated track — perfect when the story is the journey, not just the final number.
Cinematic. Full-screen scenes, one big idea at a time — the client name, then the hero number enormous, then the proof, then the closing line. The report that feels like a product launch.
The value story, told like a statement. The headline return up top, then a clean line-item of what it all added up to. Built for the client who signs off the budget and wants to see the return.
Not sure which to pick? Start with the one that fits this month's story — you can switch any report to another style in a click, and it re-themes to the client instantly.
See it for real
Connect your data, choose a look, and Fusion AI writes the whole thing — on your client's brand.